Easy does it  

Rights to copy overseas content keep getting easier. Following the conclusion of agreements with licensing bodies in France, Spain, Austria, Australia, Sweden and Finland over the past 12 months, NLA media access is pleased to announce that it has reached an agreement with Portuguese licensing body Visapress (www.visapress.pt). The new partnership will allow NLA and Visapress to license local users to copy newspaper and news website content from the other organisation.

This agreement is another step towards realising NLA’s ambition of making it even simpler for business users to access and re-use international news content legally. International news forms a small but growing proportion of media coverage for business, with the NLA directly licensing over 2,000 international businesses through its IMMO programme.

Looking to the future, NLA will continue to work through the PDLN and IFRRO licensing associations to simplify rights for UK and international business to receive and use content, encouraging the development of business friendly licensing solutions across the globe.

Andrew Hughes, International Director, NLA


From Daily Beast to Downing Street 

There is a long tradition of politicians working as (quasi)-journalists – and although more rarely – journalists turning full time politician.  Boris Johnson, whose appointment as Foreign Secretary brought to an end, at least temporarily, his Telegraph column, is just the most recent example.

Boris may yet join a more exclusive club – that of journalists who become prime minister. History provides several examples, the most recent of whom is Gordon Brown, who worked as a journalist for Scottish Television, later serving as current affairs editor until his election to Parliament in 1983. Despite his media background, however, his premiership was renowned for its sometimes troubled relations with the press.

Brown’s illustrious predecessor Sir Winston Churchill was both before and during his political career a more prolific journalist than any other occupant of 10 Downing Street. Before his election to parliament he worked as a war correspondent for both The Pioneer and The Daily Telegraph, reporting on the Siege of Malakand in British India, the Mahdist War in Sudan and the Second Boer War in South Africa.  His writing enhanced his political career considerably.

Although his star waned in the Thirties as his condemnation of Nazi aggression was widely regarded as alarmist, he kept his views in front of the British public via his newspaper articles until events proved him right. His speeches and histories give him a claim to be the finest writer ever to have been PM, and he was well aware of the power of words, epitomised in his quip: “History will be kind for me for I intend to write it.”

Although party leader and never prime minister, another very talented journalist and writer was Michael Foot, whose study of Hazlitt is still well worth a read, while Disraeli was a published novelist.

More obscurely, Ted Heath was news editor of the Church Times; and Harold MacMillan demonstrated a different kind of connection between politics and writing: his family owned the eponymous publishing company, and he worked in the firm while the Conservative Party was in opposition from 1945 to 1951.

The increasingly permeable boundaries between the media and politics mean that these are unlikely to be the last examples of prime ministers who started in broadcasting or newspapers. Of the current crop Ruth Davidson - a former BBC Radio Scotland journalist, presenter and reporter – is tipped for great things on one side of the border or the other. And one should never say never about politics: Michael Gove made his name as a newspaper columnist before entering parliament. It would be ironic, in view of recent events, if he were to beat Boris to the top of the heap.


Six months after its launch, over 96% of PR agencies have selected the NLA’s new PR Client Service Licence

In November 2015, NLA added a flat fee PR Client Service Licence to its range of licences for PR agencies.

The new licence is an efficient and economical means of securing advanced copyright permission for PR agencies and their clients’ use.  

The licence was developed by the NLA with advice from the Chartered Institute of Public Relations and Coast Communications. It was a direct response to clients’ requests and provides budget certainty and simplicity for agencies.

In return for a flat fee of £197.00 per client user, the PR agency is granted rights to supply articles from the entire NLA repertoire, in whatever format the client requires it to be delivered.

•    In April and May 2016, 96% of PR agencies that renewed their licence opted for the new
•    For eight out of ten clients, the new licence is proving more comprehensive and cost effective than their old licence.
•    50% of smaller PR agencies (five or fewer staff) do not require any other form of copyright licence, keeping administration and cost to a minimum.
•    Since its launch over 420 NLA clients have chosen the licence – that’s 71% of all licensed agencies.*

You’ll find a selection of customer comments in the supporting notes.

*During the period November 2015-May 2016 607 PR agencies have renewed their NLA licence of which 429 (71%) have chosen the PR Client Service licence.

Supporting Notes - NLA client comments:
Very happy with the new licence – finally NLA is more straightforward.
Simplifies licensing.
Provides cost certainty.
Administratively it will save time for all parties.
From a compliance viewpoint, the new licence is not as restrictive as the current PR Licence and will encourage clients to access more content from a greater range of publications.

On the licence renewal process:
Oh groan. Is it that time of the year again already?
Oh wow! The £197.00 flat rate per client sounds fab. Makes my life so much simpler.
Thanks so much – never has an NLA renewal been so easy.


Tindle Newspapers and the NLA

Tindle Newspapers is one of the largest privately owned, independent family newspapers groups in the United Kingdom, which today owns 200 titles and three radio stations. The group’s success is a result of its local and community focus.

NLA media access has contributed to that success, delivering a 65% growth in royalties paid to Tindle newspapers in the last two years alone.
In mid-2012, Tindle increased the number of titles registered with the NLA for copyright licensing and this was the spark to improving this increasingly valuable revenue stream. Although individually small, NLA’s convenient licensing structure enables Tindle’s titles, which feature in a client’s monitoring brief, to be part of a collective licence, along with 3600 other titles.
As Sir Ray Tindle confirms, ‘The NLA team look after us very well. They ensure we make the most of the services they offer and do this in a streamlined, painless way. The NLA income provides an increasingly valuable source of revenue for Tindle and one we do not have the in-house resource or expertise to manage independently. We are delighted with the royalties received from the NLA to date.’


The Economics Work

In 2006, The Economist Group made the decision to switch from the Copyright Licensing Agency to NLA media access. They were attracted by NLA’s focus on licensing of the media monitoring sector and its corporate clients.

Joanna Alexandre, Syndication and Licensing Director at The Economist said: “The NLA is a publisher owned business with a great track record of delivering growth for its members. It has particular strength in the media monitoring market where The Economist content is actively copied by businesses, both in the UK and worldwide. This business model is very effective; if The Economist’s content is clipped and supplied to an organisation by a media monitoring organisation (MMO), NLA is advised and licenses the MMO and client supplied accordingly. This means that our share of royalties reflects the actual usage of our content. Our decision to switch to NLA in 2006 remains a good one to this day’.

The NLA has grown the revenues paid to The Economist steadily over the last 10 years, with over a  20% increase in the last 3 years’

NLA remains steadfast in its commitment to providing efficient and effective licensing and database solutions. These services support publishers in providing access to their content. The Economist is one of 256 publishers signed up with NLA.

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