Entente Cordiale – UK and French content exchange simplifies access to international content 

NLA media access and the Centre Français d’Exploitation du droit de Copies - CFC – have completed an agreement allowing them to license their respective publisher repertoire to media monitoring organisations - MMOs -  and business users in both countries. As a result, Les Echos, Le Monde, Figaro and other leading French titles can now be delivered as part of UK digital press cuttings services, and major UK titles like the Telegraph, Guardian and Independent can be delivered through licensed French MMOs.

NLA and CFC have also made access available to newspaper and magazine content through the eClips and CFC distre-presse databases to users in UK and France, and will co-operate in offering French and UK content to media monitoring companies in other territories. This additional content will be automatically included in current CFC and NLA end user licenses at local prices, so no additional agreement is required by users or MMOs. The agreement also replaces the special licences needed by French media monitoring suppliers and users accessing NLAs eClips service.  

NLA and CFC have come together in response to user requests to make it easier to use international content. Both are members of international organisations PDLN and IFRRO, who have provided model contracts to assist in reaching the new agreement. 

NLA media access international director Andrew Hughes said: “CFC are close and valued partners. Like NLA, they have created a comprehensive licensing structure for French agencies and clients which both respects publishers’ rights and supports legal use of high quality press material by agencies and their clients. We also co-operate on technical services. NLA is pleased to extend and support this alliance. We know UK agencies and users will welcome rights to use French content.”

Philippe Masseron, CFC’s General Manager, said: “We welcome the opportunity to offer seamless access to English language content to the French market and to have NLA media access act for us in the UK. Working together we can create better solutions for users and publishers. Working through PDLN and IFRRO we hope to extend these agreements to users in other countries. We aim to show that voluntary licensing is the best way to address market needs.”


CFC is the French Reproduction Rights Organisation representing rightsholder of books, newspapers, magazines and other periodicals. For more than 12 years, CFC has been developing voluntary licensing schemes to permit digital uses of protected works in the business sector and particularly for the media monitoring organisations. CFC thus collects in field over 18M€ per year on behalf of press publishers and journalists. 

Contact: Andrew Hughes International Director NLA - 020 7332 9359


A ClipShare Christmas Cracker


Journalism Diversity Fund Alumni Win NCTJ Awards for Excellence

News reaches the NLA that two former Journalism Diversity Fund (JDF) recipients have recently won NCTJ Awards for Excellence. The awards recognise and reward the best journalism students completing NCTJ accredited courses with less than two years in employment.

George Gigney, now at Boxing News magazine, was named as Student Journalist of the Year having achieved the best exam results for the 2014/15 academic year. George completed his NCTJ Diploma in Journalism this year. He said:

“Simply put, without the JDF I wouldn’t have done the NTCJ diploma and my career aspirations would have been seriously hampered. The JDF putting their faith in me was a huge compliment … Winning the NCTJ student journalist of the year award seems the right way of paying the JDF back and I’m hugely proud of it.”

Sophie Mei Lan Slack, a JDF alumnus from 2012, won Multimedia Campaign of the Year for her campaign ThankYouNHS. BBC trainee Sophie’s campaign was highly commended by the judges for its use of social media, video, images and even poetry. This is the second time that Sophie has won an award following her Scoop of the Year award at the 2013 NCTJ Awards. She said:

“I wouldn’t have got into journalism properly if it hadn’t been for the Journalism Diversity Fund. I love journalism … but it’s hard to get very far without an NCTJ diploma behind you. The JDF gave me the chance to have the support and the money to get my diploma and MA at University of Salford.”

The success of George and Sophie highlights the important work of the JDF in encouraging the next generation of journalists to the profession. This year, NLA media access celebrated the 10th anniversary of supporting the JDF and continues to be a proud sponsor of the graduates of the fund. The NLA has donated over £1 million since 2005 helping those without the financial means to attend NCTJ-accredited journalism courses and kick start their careers.

Read more about the NCTJ Awards of Excellence here.

This week the total number of bursaries awarded by the Journalism Diversity Fund reached 200 as four up-and-coming journalists get ready to begin their training in 2016.


The Power of Article Impact Measurement

The recent diesel emissions scandal was, and continues to be, a major reputation challenge to the automotive sector. Volkswagen, the highest profile casualty of the scandal, has seen its share price decimated, its CEO removed and its reputation damaged.

Although communications professionals do not have the power to reduce CO2 and NO2 emissions or go back in time, they aim increasingly to anticipate the impact of a particular story and advise on what response, if any, is necessary. This is where the NLA’s Article Impact Measurement (AIM) software comes in.

AIM offers PR and communications professionals access to previously unavailable audience data on the coverage generated on major UK national newspaper websites.  Data captured by AIM includes:
•    The total number of views of an article, provided by 10 national newspaper publisher websites
•    The number of times an article is republished, and on which third party websites

The Diesel Emissions Scandal

The insight this data provides can be demonstrated by analysing the reach of the media’s coverage of the emissions scandal. On 18 September, two major national papers reported the story (point A), generating around 12,500 page views between them. By 19 September, the number of page views rose considerably to around 75,000 before interest in the story dropped through to 20 September (point C). Between 21 and 22 September, other national news outlets broke the story; perhaps unexpectedly, this provided a boost to the number of page views for outlet four that broke the scandal (point D). It was not until 23/24 September that the first tranche of stories on the scandal began to fade from the public eye (point E).




So, what does this information reveal to a communications professional?

The AIM data provides a number of valuable insights for communications professionals seeking to prepare for crises or sell ins. Firstly, it shows the value that breaking a story first can have in achieving maximum coverage. It also shows that not all newspaper audiences are the same: despite breaking the story on the same day, outlet four achieved significantly more page views than outlet three.

Second, it shows that just because a story’s online reach falls after it has stopped being breaking news, it does not necessarily decline forever. Although page views on outlet four’s reporting of the scandal dropped after point B, it rose again as other outlets took up the story following point C. This demonstrates that it would be foolish to assume that a temporary drop in page views mean that public interest in the article will not recover at a later date.

Thirdly, it shows the inter-relationship between different outlets’ coverage of the same story. When other outlets first published the story on 22 September (at point D), page views were lifted for outlet four and outlet two. In this instance, while breaking the story first produced the most page views, new articles galvanised the page views of existing web content.

AIM also allows the user to view the relative ‘shelf life’ of news stories. The graph below is a representation of the same outlets breaking of the same story arranged by the number of page views each article received up to seven days after its first publication.

The statistics suggest that although articles may attract large amounts of page views for short periods, it is rare that a single article will sustain the public’s attention over the mid to long term. This is a vital insight for the communications professional when too often the instinct is to respond immediately. In absence of other articles, AIM data suggests that on occasion it can be better to avoid commenting on coverage if you have been the subject of critical media. Conversely, if pitching a story to media, taking a staggered approach over a number of days can generate a larger overall audience than a simultaneous one day sell in.

In conclusion

An empirical tool such as AIM cannot hope to replicate the skills, experience and knowhow of experienced communicators in demystifying appropriate responses to crises. It can, however, provide the industry with a new insight into the dynamics of the news-cycle and the ability to place clear values on the reach of newspaper coverage audience.  In the hands of skilled communicators, AIM is the key to spot trends, help communication professionals target their work and demonstrate their value internally.


Ninestars battles the elements to meet eClips deadlines

The NLA has had a close connection with India for many years now. Since 2006, our partnership with Ninestars Information Technologies Ltd., has enhanced the supply of press cuttings to UK media monitoring organisations via the eClips database. It is always distressing to see friends in trouble, as we look from afar at the news stories concerning the worst flooding for over 100 years across parts of Southern India following a cyclone that developed in the Bay of Bengal.

Two of the NLA’s outsourced production centres – Chennai, and further down the east coast at Pondicherry - are directly affected. Ninestars have been managing the situation over the last few days, the first priority being to ensure the safety & security of all staff. They have arranged transport for staff and changed shift patterns at short notice – and are still hitting the processing deadlines we set to service UK media monitoring organisations. This is a great testament to their professionalism, something we have seen time and again over the years of our partnership.

NLA publishers’ content is processed at 3 geographically separate and inter-changeable centres – Chennai, Tirupathi and Pondicherry – so that production can be switched at any time to safeguard services to publishers and monitoring clients. So far that has not been necessary, due to Ninestars’ detailed planning and management skills.

Let’s spare a thought for our friends at Ninestars as they battle very real dangers in supporting the eClips service over the coming days. It makes our commuting delays over ‘leaves on the line’ seem very trivial indeed.

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