Tuesday
Aug022016

Six months after its launch, over 96% of PR agencies have selected the NLA’s new PR Client Service Licence

In November 2015, NLA added a flat fee PR Client Service Licence to its range of licences for PR agencies.

The new licence is an efficient and economical means of securing advanced copyright permission for PR agencies and their clients’ use.  

The licence was developed by the NLA with advice from the Chartered Institute of Public Relations and Coast Communications. It was a direct response to clients’ requests and provides budget certainty and simplicity for agencies.

In return for a flat fee of £197.00 per client user, the PR agency is granted rights to supply articles from the entire NLA repertoire, in whatever format the client requires it to be delivered.

•    In April and May 2016, 96% of PR agencies that renewed their licence opted for the new
•    For eight out of ten clients, the new licence is proving more comprehensive and cost effective than their old licence.
•    50% of smaller PR agencies (five or fewer staff) do not require any other form of copyright licence, keeping administration and cost to a minimum.
•    Since its launch over 420 NLA clients have chosen the licence – that’s 71% of all licensed agencies.*

You’ll find a selection of customer comments in the supporting notes.

*During the period November 2015-May 2016 607 PR agencies have renewed their NLA licence of which 429 (71%) have chosen the PR Client Service licence.

Supporting Notes - NLA client comments:
Very happy with the new licence – finally NLA is more straightforward.
Simplifies licensing.
Provides cost certainty.
Administratively it will save time for all parties.
From a compliance viewpoint, the new licence is not as restrictive as the current PR Licence and will encourage clients to access more content from a greater range of publications.


On the licence renewal process:
Oh groan. Is it that time of the year again already?
Oh wow! The £197.00 flat rate per client sounds fab. Makes my life so much simpler.
Thanks so much – never has an NLA renewal been so easy.

Tuesday
Jun212016

Tindle Newspapers and the NLA

Tindle Newspapers is one of the largest privately owned, independent family newspapers groups in the United Kingdom, which today owns 200 titles and three radio stations. The group’s success is a result of its local and community focus.

NLA media access has contributed to that success, delivering a 65% growth in royalties paid to Tindle newspapers in the last two years alone.
 
In mid-2012, Tindle increased the number of titles registered with the NLA for copyright licensing and this was the spark to improving this increasingly valuable revenue stream. Although individually small, NLA’s convenient licensing structure enables Tindle’s titles, which feature in a client’s monitoring brief, to be part of a collective licence, along with 3600 other titles.
 
As Sir Ray Tindle confirms, ‘The NLA team look after us very well. They ensure we make the most of the services they offer and do this in a streamlined, painless way. The NLA income provides an increasingly valuable source of revenue for Tindle and one we do not have the in-house resource or expertise to manage independently. We are delighted with the royalties received from the NLA to date.’

Friday
Jun032016

The Economics Work

In 2006, The Economist Group made the decision to switch from the Copyright Licensing Agency to NLA media access. They were attracted by NLA’s focus on licensing of the media monitoring sector and its corporate clients.

Joanna Alexandre, Syndication and Licensing Director at The Economist said: “The NLA is a publisher owned business with a great track record of delivering growth for its members. It has particular strength in the media monitoring market where The Economist content is actively copied by businesses, both in the UK and worldwide. This business model is very effective; if The Economist’s content is clipped and supplied to an organisation by a media monitoring organisation (MMO), NLA is advised and licenses the MMO and client supplied accordingly. This means that our share of royalties reflects the actual usage of our content. Our decision to switch to NLA in 2006 remains a good one to this day’.

The NLA has grown the revenues paid to The Economist steadily over the last 10 years, with over a  20% increase in the last 3 years’

NLA remains steadfast in its commitment to providing efficient and effective licensing and database solutions. These services support publishers in providing access to their content. The Economist is one of 256 publishers signed up with NLA.

Thursday
Jun022016

The Hills Are Alight

NLA media access is pleased to announce that it has reached an agreement with Austrian licensing body Literar-Mechana allowing them to license Austrian users to copy most UK newspapers and news websites. The agreement does not at this stage cover media monitoring service suppliers. We hope to expand the remit to MMOs in future.

The agreement is a further step forward towards realising NLA’s ambition to make it simpler for international business users to use UK news content in the context of local licenses and services. NLA has concluded similar agreements with many international licensing businesses – see here. NLA also licenses direct rights to over 2,000 international businesses through its IMMO programme. NLA has added French, Finnish and Swedish agreements in 2016 and expects to further expand international availability of UK content rights.

Tuesday
May172016

Race to the Finnish

NLA are pleased to announce that it has reached an agreement with Kopiosto allowing Kopiosto licensed Finnish users to copy most UK newspapers and news websites. The agreement will also allow NLA to license copying of some Finnish content in UK. The agreement does not at this stage cover media monitoring service suppliers. We hope to expand the remit to MMOs in future.

The agreement reflects NLA’s ambition to make it simpler for international business users to use UK news content in the context of local licenses and services. NLA has concluded similar agreements with many international licensing businesses – see here. NLA also licenses direct rights to over 2,000 international business through its IMMO programme. NLA has added Swedish and other rights in 2016 expects to further expand international availability of UK content rights further in the coming months.