CEDRO, the Spanish national copyright agency and NLA media access, the UK service, have completed a platform sharing agreement which will make Spanish and UK content available to media monitoring businesses across Europe and beyond. NLA will process leading Spanish content through its online database eClips for inclusion in CEDRO and NLA licensed services. The agreement follows a similar arrangement between NLA and French agency CFC.
Both parties expect the proven, simple, timely and consistent delivery of publisher content to MMO services to allow monitoring agencies to focus more attention on client services and less on content procurement. In the UK and France, applications to increase the quality and timeliness of content delivery has already helped market development. By creating a direct, high quality connection between publisher systems to users of media monitoring services, eClips underlines the common interests of publishers and MMOs in serving the needs of PR professionals.
The agreement will also allow consistent delivery and licensing of Spanish and UK content in UK and throughout NLA’s international services, which are used by media firms in many other countries.
Magdelena Vinent, CEO of CEDRO said: “CEDRO is committed to working with publishers, MMOs and service users to simplify licensing and access to news content. This new agreement extends that effort. We look forward to further developing our progressive relationship with the industry”
Andrew Hughes, International Director, NLA said “NLA and CEDRO both want to improve services for users. Licensing bodies like ours connect publishers, MMOs and their users, and build on their common interests of all parties in providing high quality services and clear legal rights. We have proved in France that our eClips platform works outside UK. We are delighted that our relationship with CEDRO has reached this new milestone”.