New ideas are essential to progress, and increasingly publishers are working together to share ideas that help us all adjust to the new digital publishing environment. NLA, – representing thousands of publishers at both rights and data levels - is perfectly placed to help address the common challenges and opportunities that have arisen. Feedback on the growing areas of NLA activity offers learnings that can help publishers decide what works and what doesn’t, and where to draw the line between direct and collective management.
NLA uses informal and small seminars as our preferred discussion environment, with publishers presenting to publishers on their experiences. So far this year we have sponsored four seminars with PPA, covering use of publisher content on corporate websites; copyright infringement; rights management; and content delivery services. Turnout has been strong, involving representatives from a wide range of publishers from niche B2B titles to mass market consumer magazines.
Highlights have included;
Robert Hahn, Guardian, describing their innovative, class leading contributor rights management processes. Including how they managed to standardise their contributor terms and conditions to protect themselves against current licensing scenarios as well as future, as yet undefined, digital products.
Sophie Hanbury, Telegraph, discussing how their use of NLA copyright infringement tracking has cut online piracy and supported syndication, while helping to protect the value of their brand.
Fergus McKenna, Trinity Mirror, on use of content delivery technology to cut costs, extend content reach and increase revenues.
George Shepherd. NLA Publisher Relations Manager