Friday
Oct102014

Government report on intellectual property education published today

Mike Weatherley, Intellectual Property Adviser to the Prime Minister and the Conservative Member of Parliament for Hove and Portslade, has published his third IP related report entitled ‘Copyright Education and Awareness’, which examines IP education and aims to help reinforce on the public the importance of respecting IP and paying a fair price for content.

To read the report in full, click here.

In his capacity as David Cameron’s Intellectual Property Adviser, Mike has previously published two other internationally acclaimed reports. ‘Follow the Money’, which addresses the detrimental impact of illegal websites profiting from advertising. To read the report, click here. Mike has also published a report entitled ‘Search Engines and Piracy’, which outlines the shortcomings of search engine providers in the fight against online piracy. To read the Search Engines and Piracy report, click here.

Recommendations include: A step up in the coordination of IP awareness programmes, led by the IPO; Greater measurement of IP perceptions and behaviours; Incorporating IP education in the school curriculum; The BBC to create a copyright education programme; Emphasis on better, clearer information on IP education; Making better use of technology; Introduction of an IP/Education coordinator; Emphasis on reporting outcomes across Government.

Commenting, Mike said: “Getting education right on Intellectual Property awareness is paramount if, as a country, we are to property respect the value of the creative industries. I have now submitted three reports to the Prime Minister on various aspects of Intellectual Property and I hope that my education report will help shape the future of both IP education and awareness across the country.”

Commenting, the Rt Hon Sajid Javid MP, Secretary of State for Culture, Media & Sport, said: “Intellectual property underpins our creative industries. It’s what our past success was built on and it’s what our future success depends on. We need to get the message across that if people value creativity – and most do – then it has to be paid for.

“Education plays a vitally important role in changing people’s behaviour. By communicating the vital importance of copyright, not just to the success of our creative industries but to the many jobs these sectors will create, we hope to bring about behavioural change.

“Working with Mike Weatherley MP, the Prime Minister’s adviser on intellectual property, we have made important steps forward in tackling intellectual property theft in recent months but we are not complacent. There is more to do and we are determined to work alongside all parties to build a fair and legal online economy.”

For more information, please contact Mike on mike.weatherley.mp@parliament.uk or 020 7219 7216.

Please see www.mikeweatherleymp.com/photos for press photos.

Thursday
Oct092014

Using press coverage to boost sales in your business

Press coverage in the form of comment or review remains one of the most important drivers of brand awareness, sales and reputation for any business.

In the internet era such coverage can create longer term benefit. Free publicity generated by the original article is just the first stage in a life cycle of published content.  Articles have a longer shelf life, sitting high up on search rankings, and encouraging sales leads as consumers search for goods or services.  Web links from publishers in articles are equally  valuable, helping to boost the corporate website search rankings of a business and driving traffic via referrals.

It doesn’t stop there.  Some companies want to use positive coverage about their business on their own website, influencing customers thinking about buying their goods or services with an authoritative third-party endorsement from a trusted news brand.  The content can also be shared via social media as an image or as text in online marketing activities. This is where the use of publishers’ copyrighted content falls under copyright law. Businesses should be aware that if they do wish to republish content in this way they need to request permission and pay a small fee; as they are benefiting from it for promotional purposes on their own website, blog or social media channels.

NLA media access has created a simple solution.  Let’s say a business wanted to publish  six pieces of coverage from six newspapers and magazines. Rather than contacting each publisher individually to negotiate a fee, it could contact NLA media access and purchase a blanket licence. The licence NLA media access offers to those looking to make use of published content to promote their business is the Corporate Website Republishing Licence

Starting at very affordable rates, as low as £158 for a small business, the licence gives you the permission to post headlines, text extracts and PDF files on yourcompany site without any of the hassle of contacting the individual publishers to gain their approval.

If your business is using publisher content in this way, you can find out more on how to take out a licence and the fees involved here.

Tuesday
Oct072014

IFRRO launches Value of Copyright campaign to improve level of copyright debate

-CopyrightLink.org website unveiled as new online home for information on copyright- 

Frankfurt, Germany, 8 October 2014 - The International Federation of Reproduction Rights Organisations (IFRRO) has announced the launch of The Value of Copyright, a campaign designed to emphasise the importance of copyright and improve information about the protection of literary and artistic works[i], primarily in the text and image-based sectors.

Inaugurating at the Frankfurt Book Fair, the campaign features a website CopyrightLink.org - as its focal point, which aims to provide a single online access point for international and local information on copyright. The website includes news and events, relevant legislation, useful facts, details on the value of the protection of literary and artistic works, in addition to its usage and importance. It provides information on copyright issues, showcases best practices, hosts a forum for all involved to explain how copyright affects them while giving links to authoritative sources on copyright matters, including legal issues. 

Copyright is a vital source of income for those who create and invest in the content on which the digital economy depends. In addition to the contribution of the exploitation of primary rights through sales and licensing, a survey by PwC in the UK showed that some 25% of authors derive more than 60% of their income from secondary uses of their works, and that UK educational publishers depend on secondary income for some 12% of their earnings, which equates to around 19% of their investment in new works. Information such as this, which effectively highlights the vital role copyright plays in society, is publicly available, and should find its way into the current copyright debate.

Commenting on the launch, Olav Stokkmo, Chief Executive of IFRRO, stated: “We felt there was a need for a resource to allow people to more easily find accurate information on copyright and to help them better understand why it is so important. This is why we decided to launch this campaign and website; to dramatically improve the overall level of the copyright debate and enhance access to relevant and reliable information and resources.”

He continued: Only through a clear understanding of the facts about copyright and its importance to society at large, can informed decisions be made on how copyright can be set at the heart of a vibrant, growing digital economy, which is responsive to the needs of both creators and users and beneficial to society as a whole.”

 


[i] Berne Convention : this covers legislation such as copyright in the Anglo-Saxon countries, droit d’auteur in France …

Thursday
Oct022014

Who gave you permission?

In October 2013 NLA media access increased the range and number of magazine titles we license, giving organisations permission to copy and share content from a wealth of business to business and business to consumer titles.  This year alone, over 3000 clients have benefited from this additional cover - all wrapped up in one comprehensive licence. 

For those clients renewing their NLA licence during the period October-December 2014, you will benefit from an expanded portfolio of over 2000 titles – including those you value and monitor.   You can also search and filter titles relevant to your business sector and select those from which you need internal copying and external re-publishing permission (e.g why not post a positive piece to your corporate Facebook page). By way of example, if you operate in the Music industry we can grant you permission to copy and share articles from everything including BBC Music, to Guitarist to Uncut. 

We are delighted to be able to offer you this additional cover in one licence. For your convenience, the extra cover can be added, simply and efficiently on the anniversary of your existing NLA licence.   My licensing team is on hand to assist you in the selection and assessment of the right level of cover for your organisation.  Please do get in touch to discuss your individual needs.

Finally, I often get asked by clients ‘what happens to the licence fees I pay’?  you will find details in our infographic.  In short, your licence fees support UK journalism and the investment publishers make in generating the content you rely on and value. 

Tuesday
Sep302014

Journalism Diversity Fund student wins place on BBC scheme

One of the speakers at the Journalism Diversity Fund lunch last week was Megan Bramall. Her story demonstrates the difference that the Fund and its media supporters can make to someone who has the determination to break in to journalism.

Here is the speech that she gave:

I’m Megan, I’m 23 and I’ve lived in quite an unlovable little town up north called Wigan since birth.

It’s a working class town through and through and there certainly aren’t many opportunities. The closest I got to journalism growing up was when my mum worked in the canteen at The Wigan Evening Post.

My parents brought my up to be a hard worker and constantly reminded me that I could be anything I wanted to be – there was a whole world out there away from little old Wigan.

What I wanted to be was a journalist, so although the odds were against me I wasn’t about to admit defeat.

After taking all the work experience I could get in between working on my gap year and hitting a brick wall without an NCJT despite a first class degree I decided to apply for a Journalism diversity fund bursary.

After a long and terrifying interview I was awarded the funding.

The fund made a career in journalism a possibility for me and I’m guessing for some of you too. Without it I couldn’t have trained and I wouldn’t be where I am now.

Last year I was standing where you’re standing. I had just started my NCTJ training like you and this week I’m coming to the end of my 4th week of training on the BBC Journalism Trainee Scheme – which is a year- long paid training scheme allowing trainees to spend time in different newsrooms across The BBC. This year I’ll be spending time at BBC Breakfast, 5 Live and UK online. It really is a precious and completely unique experience.

My whole life changed last year at this lunch when I met someone from the BBC. She’s here today – Cheryl Varley. She handed out her email address and told all of the bursary recipients to email her, so I did, the same day. I wrote about where I come from – the high pregnancy and unemployment rates, how I’d been working non-stop from the age of 14 and became the first in my family to go to university. Cheryl has since told me that it was this quick response, keeping in touch with her and responding quickly when she needed me that impressed her and kept her informing me of opportunities.

All of you here have the opportunity to meet Cheryl today and apply for the BBC Journalism Trainee Scheme next year.

Wherever you go my advice to you will be not to hide your diversity. Big news organisations like the BBC aren’t looking to fill their newsrooms with the same people. Being funded by the Journalism Diversity Fund it is now your responsibility to represent that diversity wherever you go.

You need to speak on behalf of the communities you come from and tell the stories that matter to them. Ensure that journalism represents everyone from the UK.

Finally I’d like to thank both The Journalism Diversity Fund and the BBC for the amazing opportunities presented to me over the past year.