What’s in print newspapers is not always on the web.

A study carried out by the NLA has found that the majority of content on regional newspaper websites is unique to the web and not a copy of print. Any business monitoring the newspaper media may miss vital mentions of their brand if they focus on only one medium. 

The study focused on seven titles including The Economist, Belfast Telegraph, and Birmingham Post. The NLA searched the eClips Web database and eClips print (via ClipShare) over a two week period to find any articles matching 12 keywords including ‘Barclays’,  ‘Manchester United’ , ‘G4S’, ‘Samsung’ and ‘BMW’. This created a random sample of 1093 articles from the combined sources which was then matched by headline, and/or body text where articles looked similar.

Surprisingly, 89% of content was found to be unique to either the print newspaper or website. Clearly with only 11% of articles found in both print and online, newspapers do not simply publish a copy of the printed content on their websites. In fact, 64% of the articles were unique to the website and not found in print.

Here is what the numbers look like for each title:

  print only web only shared % unique to either
Economist 5 4 13 41
Belfast Telegraph 75 226 43 88
The Argus 51 140 4 98
Northern Echo 44 143 30 86
Press and Journal 85 4 8 91
Birmingham Post 11 163 12 94
Evening Express 22 0 10 68


All of the articles unique to the website fell in to one of four categories:

1. Articles from a wire service such as Press Association. These usually appear in the ‘National News’ sections, plus ‘Sport’ and occasionally ‘Entertainment’.
2. Articles from a blog, or opinion column. Examples are the Schumpeter blog on The Economist, and Mark Steel’s column on Belfast Telegraph.
3. Articles from a breaking news section. Examples include the ‘Offbeat’ section of The Belfast Telegraph.
4. Articles appearing on a subscription portal. For example, paywall content on the Press and Journal Energy website.
The NLA plans to carry out further analysis of entire regional publisher portfolios, in addition to the nationals - so watch this space to find out if these trends are repeated for all titles and publishers.

About eClips Web
eClips Web is a database of publisher controlled website content, based on direct feeds from the newspaper web CMS (Content Management Systems).

eClips Web feeds supplied by the NLA are used by media monitoring companies and their end user clients as an alternative to scraping. Businesses can track what is being written about their company brand, products or services on multiple newspaper websites simultaneously and in near to real-time, from a fully managed and licensed web feed.

eClips Web allows monitoring of sites such as The Times and The Sun which cannot be scraped due to licence restrictions, login or paywalls.

Carie Lowther

Business Development Manager, NLA


Newspaper Licensing Agency makes major donation to Journalism Diversity Fund

The NLA yesterday donated £100,000 to the Journalism Diversity Fund, bringing its total support for the bursary scheme to over three quarters of a million pounds.

The Journalism Diversity Fund (JDF) was set up by the newspaper industry to support the training of journalists from ethnically and socially diverse backgrounds. 

The NLA is the JDF’s biggest supporter, and has been donating to it since its launch in 2005.

In 2011-2012 the scheme supported 19 students from diverse backgrounds who would not otherwise have had the financial means to support themselves on a NCTJ-accredited course.  Since its creation the JDF has provided bursaries for over 100 aspiring journalists. More

David Pugh

Managing Director, NLA


Has the NLA’s web licensing broken the internet?

There has been alarmist comment in some blogs – and even parliamentary committees – suggesting that the internet may somehow be at risk because of the 2011 High Court ruling that copyright applies to online publishing and supporting the NLA’s web licensing scheme for commercial copying of ‘newspaper’ web content!  

 Over at the 1709 copyright blog there has been some discussion of the effects of the Newspaper Licensing Agency’s litigation with Meltwater and the PRCA on “linking” and “browsing”.

One of the wilder claims is that the Court of Appeal’s decision on the NLA / Meltwater case risks making all browsing on the internet illegal.

Responding to a recent post on the same blog, Simon Clark, Head of Intellectual Property at Berwin Leighton Paisner LLP explains why this assertion is wrong.  It is recommended reading for anyone interested in the case and the full article can be found on the BLP website.

David Pugh

Managing Director, NLA


Copyright is in vogue

In the NLA’s view, copyright is critical to the fortunes of the creative industries and a focus on copyright law is likely to grow as creators wrestle with the opportunities and threats posed by the internet. This interesting piece just published by Niri Shan and Adam Rendle at Taylor Wessing highlights the fact that copyright licensing is receiving a lot of attention from the UK government and the EU – with more initiatives than summer rainfall.

Among other insightful observations in this overview of the landscape, they note that “…the question asked by policymakers appears to have changed from "What can we do for creators and their works?" to "What can creators and their works do for us?" Now read on…

David Pugh

Managing Director, NLA


How can we make international copyright licensing easier for clients?

Media monitoring agencies and their commercial clients are increasingly interested in international print and web content. We see significant demand for the major US titles we host on eClips (WSJ and International Herald Tribune), and our media Monitoring Organisation (MMO) partners underline the growing demand. Serving this requirement efficiently is a major challenge - getting rights and data from thousands of major news providers when the volume and value of use is relatively small is tough, and users expect the same service and terms they pay for UK newspapers.  NLA has invested heavily in this area for years. We are members of and exchange rights with licensing agencies in other countries, which allows us to licence access to hundreds of international newspapers.

NLA is also a founding member of - a specialist group we set up to try and help users get rights and access to international content. PDLN now has 25 members in 17 countries who are working on a program – PDLN Connect – which aims to simplify and standardise technical and licence terms for use of international content. There are significant technical, legal and commercial barriers to progress but we have already seen German, Austrian Swiss, Belgian and UK content made available through PDLN, and we expect more progress soon. NLA is now processing 15 major French titles in eClips for PDLN member CFC, and this should further accelerate international content linkages.

NLA has also invested in eClips International and eClips Ireland, with remixed versions of the UK content and terms for overseas media monitoring companies. These innovations have allowed hundreds of overseas users to access UK content more efficiently.

NLA feels that the way to improve international media monitoring for clients is for publishers and Media Monitoring Agencies to work together to create solutions: which is why PDLN hosted its first PDLN Connect Content Forum with major MMAs and their representative bodies AMEC and FIBEP in Dublin in June 2012. We plan to follow up with a London seminar for agencies this autumn.

There are no magic bullets for resolving international copying requirements, but a lot of hard work is going on. The NLA is committed to offering UK and international users 21st century solutions to content access – and hope to report on new, market-driven solutions in the coming months. 

Andrew Hughes

Commercial Director, NLA