Nigel Farage v Russell Brand - who won the coverage war?
Wednesday, December 17, 2014 at 15:09 The broadsheets and the public couldn’t resist last week’s BBC Question Time Punch and Judy show between the poster boys of left and right. While you can debate who won the argument, NLA’s new Article Impact Measurement can say who scores most points in the coverage debate.
Top of the pops was in the Guardian, with 217,808 page views, followed by the Independent (author Nigel Farage) with 169,434 for its comment piece. The Telegraph – not perhaps the natural home of the Brand fan – came up third with 105,898 views.
Twitter clearly drove a lot of the traffic, with Independent leading the way with 252 tweets in the first 24 hours, with 169 for the Telegraph piece and just 112 for Guardian. Perhaps this says something about overall site traffic that GDN ‘won’ with least social media activity? Or is it that Guardianistas use Facebook these days?
You can play with figures and it would take someone more expert than us to tell the story. NLA’s AIM is designed to let the experts do that. We do the data. We can also tell you the most viewed article last week was not Punch or Judy, but the Telegraph’s photo montage for Miss World. Some things never change.
For more about AIM see http://blog.nla.co.uk/about-aim/
Andrew