NLA’s AIM evaluation tool, now available directly to PR agencies.
Thursday, September 17, 2015 at 10:24 
Newspaper page view data available for first time
NLA Media Access has today announced the sale of the first licence for its new PR evaluation product, NLA Article Impact Measurement (AIM). The PR agency in question is major international communications agency Golin.
Launched at a recent roundtable hosted at NewsUK, AIM is unique in bringing together precise internet page view data directly from the newspaper publisher’s site analytics platforms, combining this with social media statistics into a single tool for the measurement of PR impact.
In an industry first, from today research and analytics staff at Golin will use AIM to gather vital intelligence from all 10 national newspaper publisher websites currently covered by the tool, on client coverage.
David Pugh, Managing Director of NLA Media Access said:
“We are delighted to be supplying AIM to an agency as well known as Golin. Coverage in UK newspapers remains critical to PR success and we know it is highly valued by agencies and their clients. This deal is proof of the value AIM can deliver to PR agencies in planning and evaluating their work.”
Daniel Stauber, Director Research & Analytics, from Golin said:
“AIM provides our clients with more accurate data on the visibility of coverage in national newspapers online. The unprecedented levels of intelligence on the exposure of online articles is a great tool for helping to devise successful media strategies”.
For more information, please contact: Bob Johns bjohns@nla.co.uk – 0207 332 9350