Gaffs and Graphs – Using AIM to measure political impact

So who dug the biggest PR hole and jumped into it;- the car crash Green leader who couldn’t price a housebuilding pledge or the venerable foreign secretaries seeking a nice little earner? Our PR team at Open Road – Blue Rubicon have been using the NLA AIM service to measure reaction to the two major political stories last week, which they have posted on their blog here. It’s well worth a read in itself, and shows how smart PRCs could be using the new service to derive unique insights from the unique page view data AIM now offers.

NLA are delighted with market reaction to AIM. We are planning a round table for leading PRCs at News UK’s fabulous new Baby Shard HQ. Watch this space.