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Tuesday
Nov172015

NLA Announces Simplified Copyright Licensing for PR agencies

We have today announced the introduction of a simple copyright licence for PR agencies supplying news clips to clients.  It is a direct response to our clients request for a comprehensive flat rate licence that provides 1) budget certainty and simple administration for the agency and 2) advance copyright permission for delivery of news articles to clients.

The new licence is an efficient and economical means of securing advanced copyright permission by a PR agency for its client use.  In return for a flat fee of £194.00 per client (email address) the PR agency is granted rights to supply articles to clients from the entire NLA repertoire, in whatever format the client would like it delivered.

The licence has been designed with involvement, direction and advice from the Chartered Institute of Public Relations and Coast Communications. We are very grateful to both for their guidance and insight.  You will find the official press release here. In addition, the CIPR has created a helpful Q&A document for agencies requiring full details, which you can find here.

If you are an existing client of NLA, you will have the option to remain on your existing licence or transfer to the new licence when your current licence expires. As always, my team are available to answer any queries and will advise on the most appropriate licence for your needs.