Paywalls - World Publishers

The World Publishers expo in Berlin last week gave the industry a valuable opportunity to discuss strategies to meet the challenge of growing revenue in the digital age.

 

Affiliate links strategies, branded content partnerships and events based marketing were all on show last week.  Much like the music industry, newspaper and magazine publishers are rising to the challenge and finding ever more creative ways to plug the hole left by falling physical sales.

 

However, for many UK publishers whether or not to implement a paywall, how porous to make it, and what to price subscription at remains a crucial strategic decision.  Reports in the Press Gazette that The Times titles have hit 350,000 combined print and online subscribers, despite the increased subscription price, is another indicator that a paywall provides a successful solution for some.

 

Whilst we wouldn’t presume to offer any individual publisher advice on their strategy, NLA media access has a natural bias to support these changes.  As we have said before any move by publishers to make the value of content clearer tends to get our vote.

Andrew Hughes

Commercial Director, NLA media access

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