NLA media access has significantly extended its agreement with German publisher-owned media service PMG Presse-Monitor GmbH. For the first time German media monitoring organisations and their clients will be able to receive, scan and deliver UK print and web content under their agreements with PMG. NLA and PMG expect this simplification of licensing agreements will benefit users and increase revenue to rights holders.
Prior to the new agreement, which starts in January 2017, NLA offered direct licences to German MMOs. NLA also supplied UK newspaper text to PMG. Now MMOs can get the content and rights from PMG, PMG users can receive content in rich PDF format, and web scraping can be licensed. PMG can also incorporate NLA material in its media evaluation services. The current NLA offering remains in place so German MMOs can choose what best suits their clients.
NLA hopes to extend its direct licensing of German language content for UK users: Süddeutsche Zeitung and Neue Zürcher Zeitung have completed agreements with NLA and other agreements are under development.
Dr Oliver Grassy, MD, PMG said: “We welcome the addition of valuable UK content to our MMO and direct services. PMG is committed to working with the MMO market to create simple solutions for users.”
Andrew Hughes, International Director, NLA media access said: “Germany should be the biggest overseas market for UK content in Europe. Extending our partnership with PMG is the best way to simplify the often complex rules for accessing international content. We know that simplicity is crucial to encourage use, and – following similar agreements in France, Spain and elsewhere - this agreement is a big step forward.”