As part of NLA’s client services team I spend most of my working hours helping media monitoring and evaluation organisations get full value from their NLA licences. Web content is a growing focus of our work, and we are often asked by clients how NLA can help businesses work with web content. NLA media access acts as a bridge between the media and the industry, providing rights and unique behind paywall data to allow them to serve clients.
Over the next two months as part of a continued attempt to simplify and discuss content provision in a rapidly changing market, NLA will be running a series of free seminars aimed at keeping media monitoring organisations informed on important recent developments in the complex area of web licensing and how client requirements can be met. The program is listed below and all are welcome. I hope you can join us.
Nick Shackleford
Session 1 (February 17th, 9:30am):
What are the Rules for you and your clients?
The long running NLA – Meltwater case finally came to a conclusion in December, with the UK Supreme Court confirming the European ruling about use of website content. The ECJ also ruled on the Retriever case, and Julia Reda MEP (Pirate Party) has also offered her suggestions on copyright reform. Businesses offering services that include web content need to know what this means for their product, services and customers. NLA media access are offering a free seminar briefing to explain what’s changed to help web monitoring providers understand the new rules, ensure they are licensed and not exposed.
Session 2 (March 17th, 9:30am):
Telling Your Clients Who Their Coverage Has Reached
Helping clients understand the impact of articles they have been mentioned in has always been hard. The Advertising Value Equivalent approach is discredited, but widely used because of the lack of alternatives. NLA is now helping media evaluation companies build more complete and accurate impact measures by releasing daily page view count from publishers, monthly browsers, daily republishing and hourly tweets and retweets will help brand owners respond appropriately to brand mentions. NLA will demonstrate how this key data can be accessed quickly and easily.
Charlie Hull of Flax (the UK based search specialists who developed NLA's Clipshare search engine) will give a description of their recent project for Infomedia in Denmark, where they have built a powerful, accurate and highly scalable article monitoring and search system based entirely on open source software.
Session 3 (April 14th, 9:30am):
How to give your Clients Paywall Content
With growing numbers of newspaper and magazine websites going behind a paywall, media monitoring and evaluation faces growing hurdles. How can you get and supply ‘paywalled’ content such as News UK and Telegraph publications? As part of this session, NLA will present eClips Web, a service which takes data directly from newspapers’ production systems, allowing faster and more accurate coverage of what was published. This allows subscribing media monitoring companies and their professional users seamless access to pay-walled material.
The sessions will be held at the NLA offices, located at 16-18 New Bridge Street in Blackfriars. Please let us know if you would like to attend, and we would be very happy to brief you in person if the dates are not convenient.