NLA is pleased to announce its first US agency client for its content delivery service eClips. BurrellesLuce, the world leading US MMO, is the twentieth agency outside the UK to work with the NLA’s eClips platform.
In reaching the agreement BurrellesLuce is the first fully licensed US supplier of NLA material to the US market, enabling same day delivery of UK national newspaper content including The Guardian, Times, Telegraph and Independent to US clients. The company’s US corporate users will have the option to take timely, high quality cuttings direct from UK newspaper production systems, together with rich meta-data enabling advanced evaluation and analysis.
NLA commercial director Andrew Hughes said: ‘Better services for communications professionals come from publishers and agencies working together to improve the flow of news to users. We respect both user and agency requirements, and have invested in the technology needed to improve delivery. We are delighted to be working with BurrellesLuce to offer NLA material to US users’.
About BL http://www.burrellesluce.com/company/about_us
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