NLA media access believes technology should help copyright owners. We invest in technology to make content easier to use, to create transparency, and to make it easier for content owners to get paid properly. One example of this is that we are now providing photo libraries with a service that helps them track where their pictures have been published. Photochecker provides online access to a library of major UK titles, including time and geographic editions, and an archive. The aim is to reduce the time spent reconciling supply, use and payment. Early adopters have included Getty and PA, but smaller agencies are also benefitting from the service.
Martin Stephens, Managing Director of Press Association Images, commented that “monitoring use of images in both printed newspapers and particularly on their fast-changing websites is a challenging task. Having access to a database with all editions of printed titles and every image that appears online is a very useful tool.”
The development of Photochecker reflects newspaper interest in working with agencies to ensure transparency on where and how content is used. NLA media access is happy to help the two groups to work together.
For further information, please contact Rita Miscioscia RMiscioscia@nla.co.uk