Tuesday
Oct022012

What is the value of copyright to UK plc?

Hot on the heels of our £100k donation to the Journalism Diversity Fund the Newspaper Licensing Agency is supporting another educational endeavour.

We are sponsoring a studentship at University College London to investigate the value of copyright to the creative industries in the digital age. Many content owners have been baffled by some of the calculations emerging from government enquiries in the last couple of years, claiming that exceptions to copyright will somehow stimulate a high-tech economy and end the recession!  The most recent study from the IPO suggested that as far back as 2009 the value of copyright to the UK economy was £5.1bn, which was a huge increase on their previous estimate of £1.8bn, which by all accounts left many forms of copyright wealth creation out of the equation.  

With that in mind the NLA is joining together with the Stationers' Foundation, Pearson plc, the Copyright Licensing Agency (CLA), the Publishers Licensing Society (PLS) and Euromonitor plc to bring some academic rigour to the debate.  For more details, see this piece in the 1709 Blog. The studentship is expected to begin on 1 January 2013.  For those seeking further details of the project, contact Professor Stevenson (i.stevenson@ucl.ac.uk).

David Pugh

Managing Director, NLA

Monday
Oct012012

What’s in print newspapers is not always on the web.

A study carried out by the NLA has found that the majority of content on regional newspaper websites is unique to the web and not a copy of print. Any business monitoring the newspaper media may miss vital mentions of their brand if they focus on only one medium. 

The study focused on seven titles including The Economist, Belfast Telegraph, and Birmingham Post. The NLA searched the eClips Web database and eClips print (via ClipShare) over a two week period to find any articles matching 12 keywords including ‘Barclays’,  ‘Manchester United’ , ‘G4S’, ‘Samsung’ and ‘BMW’. This created a random sample of 1093 articles from the combined sources which was then matched by headline, and/or body text where articles looked similar.

Surprisingly, 89% of content was found to be unique to either the print newspaper or website. Clearly with only 11% of articles found in both print and online, newspapers do not simply publish a copy of the printed content on their websites. In fact, 64% of the articles were unique to the website and not found in print.

Here is what the numbers look like for each title:

  print only web only shared % unique to either
Economist 5 4 13 41
Belfast Telegraph 75 226 43 88
The Argus 51 140 4 98
Northern Echo 44 143 30 86
Press and Journal 85 4 8 91
Birmingham Post 11 163 12 94
Evening Express 22 0 10 68

 

All of the articles unique to the website fell in to one of four categories:

1. Articles from a wire service such as Press Association. These usually appear in the ‘National News’ sections, plus ‘Sport’ and occasionally ‘Entertainment’.
2. Articles from a blog, or opinion column. Examples are the Schumpeter blog on The Economist, and Mark Steel’s column on Belfast Telegraph.
3. Articles from a breaking news section. Examples include the ‘Offbeat’ section of The Belfast Telegraph.
4. Articles appearing on a subscription portal. For example, paywall content on the Press and Journal Energy website.
The NLA plans to carry out further analysis of entire regional publisher portfolios, in addition to the nationals - so watch this space to find out if these trends are repeated for all titles and publishers.

About eClips Web
eClips Web is a database of publisher controlled website content, based on direct feeds from the newspaper web CMS (Content Management Systems).

eClips Web feeds supplied by the NLA are used by media monitoring companies and their end user clients as an alternative to scraping. Businesses can track what is being written about their company brand, products or services on multiple newspaper websites simultaneously and in near to real-time, from a fully managed and licensed web feed.

eClips Web allows monitoring of sites such as The Times and The Sun which cannot be scraped due to licence restrictions, login or paywalls.

Carie Lowther

Business Development Manager, NLA

Friday
Sep212012

Newspaper Licensing Agency makes major donation to Journalism Diversity Fund

The NLA yesterday donated £100,000 to the Journalism Diversity Fund, bringing its total support for the bursary scheme to over three quarters of a million pounds.

The Journalism Diversity Fund (JDF) was set up by the newspaper industry to support the training of journalists from ethnically and socially diverse backgrounds. 

The NLA is the JDF’s biggest supporter, and has been donating to it since its launch in 2005.

In 2011-2012 the scheme supported 19 students from diverse backgrounds who would not otherwise have had the financial means to support themselves on a NCTJ-accredited course.  Since its creation the JDF has provided bursaries for over 100 aspiring journalists. More

David Pugh

Managing Director, NLA

Thursday
Sep202012

Has the NLA’s web licensing broken the internet?

There has been alarmist comment in some blogs – and even parliamentary committees – suggesting that the internet may somehow be at risk because of the 2011 High Court ruling that copyright applies to online publishing and supporting the NLA’s web licensing scheme for commercial copying of ‘newspaper’ web content!  

 Over at the 1709 copyright blog there has been some discussion of the effects of the Newspaper Licensing Agency’s litigation with Meltwater and the PRCA on “linking” and “browsing”.

One of the wilder claims is that the Court of Appeal’s decision on the NLA / Meltwater case risks making all browsing on the internet illegal.

Responding to a recent post on the same blog, Simon Clark, Head of Intellectual Property at Berwin Leighton Paisner LLP explains why this assertion is wrong.  It is recommended reading for anyone interested in the case and the full article can be found on the BLP website.

David Pugh

Managing Director, NLA

Wednesday
Aug082012

Copyright is in vogue

In the NLA’s view, copyright is critical to the fortunes of the creative industries and a focus on copyright law is likely to grow as creators wrestle with the opportunities and threats posed by the internet. This interesting piece just published by Niri Shan and Adam Rendle at Taylor Wessing highlights the fact that copyright licensing is receiving a lot of attention from the UK government and the EU – with more initiatives than summer rainfall.

Among other insightful observations in this overview of the landscape, they note that “…the question asked by policymakers appears to have changed from "What can we do for creators and their works?" to "What can creators and their works do for us?" Now read on…

David Pugh

Managing Director, NLA