In November 2015, NLA introduced a simplified copyright licence for PR agencies supplying news clips to clients. The licence was a result of work with Coast Communications and the Chartered Institute of Public Relations.
The CIPR challenged NLA to deliver a simplified and cost effective licence for PR agencies that would ease the burden on agencies and be a step forward in the fight against copyright complexity.
What’s the feedback so far? Well, in just over two months, 100 agencies have subscribed to the new licence (that’s 43% of all licensed agencies*). It’s an early but very positive indicator of the attractiveness of the licence and its suitability for the market. All clients have been pleasantly surprised by; (1) the simplified administration, (2) the cost certainty for themselves and their clients and (3) what’s more, for 8 out of 10 clients, the new licence is proving more cost effective. See below for some verbatim customer comments.
*Mid November 2015-January 2016
By working with the PR industry NLA is proving it can deliver a system that not only acknowledges its requirements but also reflects how the current market is delivering and consuming news.