We wrote on this blog several months ago about our ambition to expand magazine content on the NLA’s eClips database, and today we report that Centaur’s Money Marketing has become the 100th magazine to sign up. Money Marketing is one of the most demanded magazines for NLA licensees.
In May 2015, we presented eClips database offering at the PPA to 20 magazine publishers. It was a confident message from NLA – we’ve seen how the 1,000+ newspapers who are already signed up to eClips have benefited through the licensing revenue uplift it provides, and the options available to publishers – for example inbound text feeds back to publishers and outbound text feeds to aggregators, online and searchable archives for journalists, and our soon to be released syndication portal for use by magazine syndication teams. The great thing about eClips is that it’s easy for publishers. The only commitment is a PDF feed, which is already being supplied to the print sites so publishers can simply extend that process to NLA.
Publishers can still grow steady licensing revenue without eClips but they are reliant on media monitoring organisations (MMOs) finding their content through more manual efforts. An MMOs job is to find content for their clients (and quickly!) but relying on newsstand availability, scanning and searching scanned data has drawbacks – not least the fact that client keywords can be missed. eClips technology sources magazine content straight from publisher’s production systems the night before publication and offers rich searchable text for keyword searching & serves up high quality press cuttings (full colour with higher quality images) to end users. We find more content, and charge per article that’s provided to clients. More content means more royalties for participating publishers.
In the past 12 months we have been busy talking to many magazine publishers about eClips. Immediate Media, Haymarket, William Reed, Archant Life, Thomson Reuters now Centaur are just some of the brands that have joined in 2015. Discussions continue with other magazine publishing groups.
We’d love to talk to others who may be interested and present the options available. Do get in touch at publisherservices@nla.co.uk
Matt Aspinall
Production Services Manager